Creativity, collaboration and connection at Club Victoria, London
Branded office design for IAG Loyalty, blending Avios, British Airways & Wine Flyer into a vibrant, collaborative workspace in central London
The brief
IAG Loyalty are the 'loyalty pioneers': building great customer and employee experiences and connecting with people through one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, they have been making brands stick for 30 years.
They asked us to reimagine their new London office as a collaborative, welcoming hub that brought together their key partnerships - Avios, The Wine Flyer, and British Airways - while encouraging staff to return to the office more often. The space needed to feel premium but inclusive, like a modern club, and reflect the story of their brand journey.
The process
We designed a wide range of spatial assets - from vinyls, glass whiteboards, and tension fabric walls, to digital dashboards and room theming. Each room name was creatively picked to highlight IAG Loyalty brand identity and partnerships, such as ?Grapevine’ inspired by The Wine Flyer, 'Plectrum' after the Avios icon, and 'Think Tank' with a blue glass wall that looked like a fish tank, inviting people to "float ideas."
We integrated a custom history timeline, dynamic wayfinding, trophy shelving, and even created a community wall in the canteen for staff holiday snaps and pet photos. Collaboration guided every decision, including moodboards and naming, with plenty of iterations guiding our team and IAGL to shape the final design together.
The challenge
A short timeframe and logistical hurdles tested our agility, with last-minute changes and even a print asset going missing in transit. In addition to that, installing graphics in glass rooms during a summer heatwave added heat to the pressure! But the project was a success and everyone - from design to project management - pulled together to make it a success.
We honestly can’t speak highly enough of Team Ergo - your commitment and dedication to this… not forgetting the magic you pull out the bag at the last minute. Been a dream to work with!
I have been recommending you to all my friends in your area!
The result
The final space really hit the mark. Visually striking, collaborative and full of personality, it created the buzz IAG Loyalty hoped for. Their appreciation for our work said it all: we were thrilled to receive a package with prosecco, biscuits and a thank you card after our work was complete. The office design project cemented our relationship with IAG Loyalty, who referred us to other departments and continued working with us on other projects immediately after.
To add to the success of the project, the week after launch their office was fully booked, and remains popular with staff and visitors alike. All in all, mission accomplished!
Thank you so much for all your commitment and going the extra mile - we definitely picked the right partner for this work!